Email This Page Your email was sent successfully. Close Follow Viknesh [% } %] [% }); %] ]]> It was in 1977 that BMW’s first 7-Series was launched. To celebrate the car’s 40th anniversary this year, BMW has introduced the 7-Series Edition 40 Jahre based on the current, sixth-generation model. Prior to the launch of the first 7-Series, known as the E23 to all the fans, BMW was known for small, sporty sedans and coupes. However, by the 1970s, BMW was starting to be recognized in luxury circles, and with Mercedes-Benz launching the first S-Class early that decade, BMW needed a response. That response came in the form of the Paul Bracq-designed 7-Series which featured new technologies such as anti-lock brakes, airbags and BMW’s Check Control vehicle diagnostics system.