How it all started
. A name that transcends multiple continents, and blurs its own legendary heritage into the veins of the world’s most elite supercars and sports cars of past and present. The look can be considered “old-school,” and yet the nostalgia is real; when did this all begin? What is the organic history of ? Who is behind it? And what does the future hold?
It was the “Kaido Racers” of the 80s and 90s in Japan that originally sparked the movement that became , Works and Performance. Those days, the Japanese street fighters would build cars with wide body square fenders, transplanted headlights and no bumpers as if to say, “Don’t ignore me. I am dead serious.” It was all aggressive. It was all colorful. And nothing had to make any sense. The crazier the better. The bigger the better. The louder the better. This culture is loved by some, yet hated by others. Welcome to JDM, circa 1990.
It was aggressive. It was colorful. And nothing had to make any sense…. Welcome to JDM, circa 1990.
The heart and soul of the 80’s / 90’s “traditional Japanese custom car culture” was truly going over-the-top”with anything you could think of. Completely removing the stock fenders and replacing them with customized “overfenders,” was the ultimate feather in your cap, and only the most elite show cars were displaying this wild look. Wataru Kato, founder of , has taken this old-school “Bosozoku” style and adapted it to the finest automobiles in the world! Continued below…